CC2PP: The Evolution of Business + Society
Corporate Capitalism to Profitable Peopleism
People-Centered Profitable Business
The difference is the core value of the company - what the company is about:
Corporate Capitalism is about Money and relates to people as it sees fit
Profitable Peopleism is about People and relates to money as it sees fit
The journey and the destination are both important.
The CC2PP approach recognizes the importance of profit to a business and its owners, and at the same time views the business from the perspective of people - all the people that the business touches including owners, employees, customers, suppliers, and reaching beyond direct connections to the society as a whole and to the world in which the business operates.
CC2PP is an intentional transition and transformation rather than a one-time event. This process includes, among other elements:
awareness of each Person as a Person, in addition to the person's function related to the company
mapping of Resonating among People and throughout the company
inclusion of People sections in the Business Plan and other documents
CC2PP uses this Peopleism foundation in planning for a Profitable company.