It's~A~Resonating~World
CC2PP: The Evolution of Business + Society
Corporate Capitalism to Profitable Peopleism
People-Centered Profitable Business
The difference is the core value of the company - what the company is about:
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Corporate Capitalism is about Money and relates to people as it sees fit
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Profitable Peopleism is about People and relates to money as it sees fit
The journey and the destination are both important.
The CC2PP approach recognizes the importance of profit to a business and its owners, and at the same time views the business from the perspective of people - all the people that the business touches including owners, employees, customers, suppliers, and reaching beyond direct connections to the society as a whole and to the world in which the business operates.
CC2PP is an intentional transition and transformation rather than a one-time event. This process includes, among other elements:
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awareness of each Person as a Person, in addition to the person's function related to the company
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mapping of Resonating among People and throughout the company
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inclusion of People sections in the Business Plan and other documents
CC2PP uses this Peopleism foundation in planning for a Profitable company.